The Swindale Parks office is divided and I don’t just mean the partitions between the sales and marketing teams but over Sir Alan’s decision to utter the immortal words “you’re hired” to former Recruitment Consultant Lee McQueen to wrap up the fourth series of The Apprentice.
I don’t want to enter the debate about Lee’s honesty and integrity after his CV aberration was revealed in week 11 as the same concerns could easily be levelled at many of the contestants at some point or other during the interview process – I am sure you remember the ‘kosher’ chicken debacle!
Where we are united is in the sheer delight we take from watching the process unfold. Realistic selection process it is not, great entertainment it is. With the show it seems becoming less and less about business talent and more and more about entertainment, just like any other reality television show it offers us an opportunity to indulge in the guilty pleasure we take from watching people make a spectacle of themselves. A less than savoury aspect of the show is the back biting and infighting which has reached new levels this year. If the business wannabes aren’t spouting hyperbole about their own abilities they seem more focussed on undermining the efforts of others, rather than demonstrating their own business acumen to Sir Alan and the ever watchful and increasingly vocal Nick and Margaret. Will this stop us watching it again next year? Of course not, but maybe the BBC should consider call it “I’d do anything” or has that already been done?
Thursday 12 June 2008
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